Audience Survey Analysis

The results from my survey clearly showed me that when planning a Romantic Drama, my target audience will most likely be a Female dominated one, and therefore when thinking about where to focus my film on I must take into consideration that my core audience will be Female. However, other results from my survey showed that most of the men that took my survey had in fact seen some well-known Romantic movies, and their excuse for it was that they had been taken to see it by a woman. This is a niche audience that I must consider when trying to target a range of audiences.

The results from my survey regarding how people find out about upcoming films showed that the majority of people of today find out about films via television trailers, word of mouth, posters and billboards and online trailers. The one which I pay most attention to here is that of people being influenced by billboards and posters, considering I must make a poster for my film, I must pay particular attention to how I want my film to portrayed seeing as a poster is a key way to getting people to see your film.

This doughnut graph just heightens my feelings on the fact that my target audience for my film in this country will prefer my film to be low-budget and British. The percentage of people that took my survey that enjoy Indie film surprised me and maybe this will be something that I have to take into consideration when filming my camera shots and deciding on the mood of my film.

These results from my survey are key to deciding whether to say that my film is based on a novel. Having looked at other Romantic films I have seen that the majority of them have been based on best-selling novels and therefore when the film comes out, it will already have a niche audience of those who have read the novel. From this I can see that most females that took my survey do enjoy reading Romantic novels.

This final graph tells me when making my trailer what I must focus on to attract the biggest audience. For example, here it is clear that most of the people that took my survey are influenced most by camera shots, the mood of the film and the narrative. This reminds me that my trailer cannot just have nice shots and a relaxing soundtrack, it must also have a good narrative and a mood which will interest people.