Most magazines in the UK are owned by Bauer Publishing Group. Most notably they own 'Empire' Magazine. It is most probable that Bauer would publish my magazine and sell my magazine at retail all over the country. The audience to my film magazine would not be too similar to 'Empire' magazine and would rather be more like the audience to the film magazine, 'Sight and Sound':
“Sight & Sound” is a British film magazine, published monthly by the British Film Institute. It was first published in 1932, before being taken over by the BFI in 1934. For the majority of its history, “Sight & Sound” has been published as a quarterly magazine, except for a brief spell as a monthly magazine in the 1950s and from the 1990s onwards. “Sight & Sound” is marketed as a high-brow, consumer magazine. It's audience is considered to be mainly male, around 70% to be precise but most importantly is considered to be read by academics and written by specialists within sectors of film. Whereas "Empire" would lean towards a more mainstream audience who are only interested in whether a film is "good" or "bad". They are not interested in reading in depth articles into the positive and negatives of a film. Furthermore, "Sight and Sound" reviews every film that is being released in the UK during that month, whether it is Indie or Arthouse or a big blockbuster, it doesn't matter, they will review a film no matter the money put behind it in the production stages. This is something that I would look to do with my Film Magazine, however, where "Sight and Sound" is an International Film Magazine, perhaps I would like to make a magazine that predominantly looks at home-grown talent and their work in the UK.
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